Between 1946 and 1964 over 76 million babies were born in the U.S., which is the largest population increase in history. This is hardly a secret so many small businesses are finding ways to appeal to this aging generation who started turning 65 in 2011. However, are entrepreneurs and business owners taking a closer look at current and projected statistics and trends for more specific insights? According to the National Association of Baby Boomer Women: By 2030, 54 percent of the 78 million American Boomers will be women. Used to shaping our own lives, marching, picketing, campaigning and protesting we will have...
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